A Quick Word on the Lead Generation Ecosystem from our Friends at Straight North!
FUN FACT: If you can read this blog post, you officially have access to every lead known to man. By merely having internet access, you are living out the dream of every businessman or marketer of the past. In a single click, you can reach out to millions, if not billions of potential customers. Long gone is the era of cold calls, blanket mailing, or, heaven forbid, door-to-door sales! Now, it’s easier than ever to reach out to your leads and convert them into sales. It literally is sales at the push of a button.
…..well, in theory. Reality is, your small business has to know which button to press, and when. There are billions of potential customers but unless you found a way to sell oxygen, the odds are, not everyone needs your product. Fortunately, our friends over at Straight North Marketing have created a killer infographic that shows the lead generation lifecycle to convert traffic sources to new customers. In their words, “The Internet marketing lead generation ecosystem illustrates how all components fit together to form cohesive campaigns. It is intended to give marketing leaders a blueprint for building a complete Internet marketing strategy that maximizes sales lead generation.” Check it out below!
Infographic created by Straight North, an Internet marketing company
We here at OMI have a little niche in that graphic under the “Marketing Automation,” “Social” and “Email” boxes. Our flagship Marketing Automation program 366 Degrees allows your SMB to easily create dynamic content for your emails, social posts, and landing pages. 366 then helps you simplify the lead generation process by automatically pushing your leads through the sales funnel using behavioral cues to automate followups. This makes it easier than ever to see which leads to pursue, and which ones to drop. By utilizing marketing automation in your lead generation process, you can sit back, relax, and watch your leads convert into sales. Huh, maybe it really is that easy after all!